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TECHNICAL MARKETING SPECIALIST

DESCRIPTION

You will be part of the Marketing team responsible for executing effective technical marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. You will play an integral role in building and engaging the company’s customer base, and creating effective technical marketing and applications strategies that will promote the long-term growth of Cliosoft.

 

JOB REQUIREMENTS 

You should have good technical knowledge of the semiconductor and EDA industries, strong communication skills and should be able to communicate with the customers. 

Responsibilities:

  • Develop technical marketing strategies for projects, including technical digital content for company websites and social media
  • Work closely with the Head of Marketing, Sales and Applications Engineering teams on technical program development and implementation including demos and webinars
  • Create and execute lead generation programs
  • Write and create technical blog posts, articles, case studies, eBooks and white papers as lead magnets
  • Analyze data to determine campaign efficiency
  • Collaborate with analytics to execute A/B testing and experiments that drive engagement and down-stream conversion metrics
  • Ensure creating technical marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team 

Minimum Qualifications: 

  • BS in Marketing, EE, or CE 
  • 3+ years’ experience in a technical marketing or applications engineering role
  • Semiconductor and EDA industry knowledge and background
  • Proficiency with Google Analytics, SEO and web analysis tools
  • Strong organization and prioritization skills
  • Ability to work well in a fast-paced, collaborative environment
  • Solid analytics skills required, with a strong hold on MS Excel & Google Sheets
  • Excellent analytical, communication and presentation skills 

Preferred Qualifications:

  • Technical marketing
  • Technical writing
  • Digital marketing
  • Experience with AWS Cloud, Google Cloud Platform and Microsoft Azure 

TECHNOLOGIES USED

  • Google Analytics
  • WordPress
  • Mailchimp
  • MS PowerPoint, Word, Excel, Google Sheets, and Google Docs
  • Mac OS operating system, Linux OS operating system

 

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